Discover Your "True South" – A vision born in 2019, driven by the dream to create a meaningful legacy for my kids, working alongside me in building something lasting. Inspired by my late son Jordan's passion for hunting & fishing, Southern Cast Club & Southern Call Club came to life. Their logos, hand-drawn at our kitchen table, symbolize the compass pointing to the "true south," for our home bases in Orange Beach, Alabama and Nashville, TN. Though faced with devastating loss in 2020, we persevered, turning grief into purpose, honoring Jordan's memory, and sharing his passion with the world. We hope you enjoy our brands, and let them guide you to find your own True South. Check the Our Story for more!

where's your true south?™