Find Your True South

Discover Your "True South" – A vision born in 2019, driven by the dream to create a meaningful legacy for my kids, working alongside me in building something lasting. Inspired by my late son Jordan's passion for hunting & fishing, Southern Cast Club & Southern Call Club came to life. Their logos, hand-drawn at our kitchen table, symbolize the compass pointing to the "true south," for our home bases in Orange Beach, Alabama and Nashville, TN. Though faced with devastating loss in 2020, we persevered, turning grief into purpose, honoring Jordan's memory, and sharing his passion with the world. We hope you enjoy our brands, and let them guide you to find your own True South. Check the Our Story for more!

where's your true south?™

Southern Cast Club

Reel True South

Welcome to Southern Cast Club, where we celebrate the joy of fishing. Join our community of passionate anglers, as we cast our lines into the vibrant waters all over the USA and beyond, embracing the thrill of the catch and the joy of shared experiences.

From the people
From the people
The best hunting and fishing apparel around. I love this brand and their purpose so much! Supporting a legacy and proud to do so.
— Rex
From the people
I found my new favorite apparel line! These tees are incredibly soft and are perfect for pretty much anything! The graphics are top notch!
— Martin


Original Cast Club

Our High Vibes Original Cast Club tee is perfect to wear all year long. This pocket tee is printed on on Comfort Colors and gets softer with every wash! 

You will want this tee in every color!!! 

Fightin' Mad

Our Fightin' Mad Mahi Mahi Tee is soft, comfortable, and the perfect tee to show off your love of open sea fishing! 

Fresh & Salty

This captivating shirt captures the essence of fishing across lakes, rivers, and the vast ocean. Featuring a dynamic design it symbolizes the unity of freshwater and saltwater anglers. Whether you're chasing bass in tranquil lakes or conquering the high seas in pursuit of marlin, this tee is a tribute to the universal love for fishing. Embrace the thrill, savor the adventure, and let your passion for angling shine with our Fresh & Salty Fishing Tee

True South Clubs

Nashville, TN

Orange Beach, AL

Online 24 Hours